Brand Identity System, Strategy, Environmental Graphics, Book Design

The annual Venture exhibition organized by the SVA MFA Design program provides a platform for students to present their thesis work. I had the privilege of being chosen as the branding lead for the Venture 2023 show. Working closely with the brilliant Steven Heller, we developed an identity that was then implemented across a wide range of applications by myself, and my exceptionally talented peers. Together we collaborated on the varied aspects of the branding system including social media, web design, print campaigns, dynamic animations, and even a giant hand-painted sign to welcome our esteemed guests.