Concept, Cover Design, Book Design, Content Strategy, Signage

Project highlighting the stark disparity between the memorializing of men’s contributions to New York City, versus those of women. Women make up 52% of NYC’s population and yet are represented in less than 2% of all NYC monuments, statues, and street names. The book functions as a guidebook to the city through the lens of women’s impact on the city. I conceptualized, researched, and designed the entirety of this project. An instagram account and a possible expansion of the campaign in a partnership with Link NYC both were designed to increase awareness.