Brand Identity System, Signage, UX/UI

A proposed rebranding for the antique/curiosity shop Holler & Squall, a truly one of a kind store started by Zak and Gillette Wing in 2009. They began with a storefront in Brooklyn Heights and recently moved to being primarily online where they sell items both high & low, big & small, finer & a little rougher around the edges. I wanted to emphasize the ampersand of their name to suggest that as a shop they contain multitudes.